Spark your Brainstorm
our vast compilation of lexical resources
and our unique linguistics formulas.
Get original results in a snap.
WordSpark is designed to speed up the creative process while broadening the landscape of potential ideas.
The FAST Technique uncovers clever wordplays for your particular need
Your English teacher taught you to eliminate ambiguity from your papers. Maybe she was right... except for all those times you WANT to be ambiguous.
Irony and humor THRIVE on ambiguity. Intentionally conveying two meanings at once is not only economical, it sticks in people's minds. In a punchline, the sudden shift from one mental image to another unexpected image brings out a burst of laughter.
The FAST technique unlocks ambiguous structures (sentences and phrases) tailored to your message. Use it to expand the landscape of possibilities, sort through options quickly, and identify the most promising candidates.
The WordSpark web app works through all these steps automatically, behind the scenes.
Expand the wordscape with synonyms, collocates, idioms, and more.
Reshape your words in subtle ways using rhymes, voicing changes, and different affixes.
Find the words with more than one part of speech.
Insert these versatile words into their destined PhraseWorthy formulas.
Dallin D. Oaks, PhD
Frankly, Napoleon, you are being a little general.
At our ballpark, we like frank customers!
Mary had a little lamb, Joe went for the salad bar.
Dallin D. Oaks is a co-founder of PhraseWorthy and a linguistics professor at Brigham Young University. He has researched structural ambiguity and word plays for over 25 years, beginning at Purdue University, where he received his doctoral degree. He has published in such journals as General Linguistics, the Journal of Technical Writing and Communication, Humor: the International Journal of[…]